RSS or Rich Site Syndication is a medium to make content compatible to all users. Simply put, it is a a file format similar to XML used for delivering changing web content. Publishers use this to make their content obtainable in a format that can be understood by everyone.
Fused with Search Engine Optimisation, RSS proves to be a vital tool Many news-related sites and weblogs use RSS to syndicate their content as RSS Feed.. Another aspect to take note of is that websites created around themes, or niches, where all pages link to a particular subject or set of keywords, rank better in the search engines.
RSS is used expansively to syndicate web content such as weblogs, product feeds and news headlines. Apart from this it can be effortlessly applied to other types of content as well. It is tremendously helpful in terms of link building to implant relevant and targeted links within syndicated content, creating several quality rich external links.
The employment of RSS services for search engine optimization requires setting up Google Webmaster Tools, XML product feeds and syndicating fresh content onto your website from relevant sources. Our SEO professionals will create search engine compatible XML feeds for your site to robotically inform Google about modifications in your products. At Boston Massachusetts SEO, we have a extensive range of RSS Marketing services like:

XML sitemaps for Google, Yahoo and MSN

RSS news feed promotion

Product feeds for Google Product Search

Google Local Business Center bulk uploads

Google Base and Google Co-op RSS feeds